Sport Clips Maintains Growth & Receives Accolades Amid the Pandemic

While some companies have struggled to maintain growth during COVID-19, Sport Clips Haircuts has stayed strong through temporary closures to earn the respect and recognition of its peers by ranking in the top 20 of Entrepreneur “Franchise 500.” 

Entrepreneur recognizes franchises in its ranking for exceptional performance in areas including financial strength and stability, brand strength, size and growth, costs and fees, and support. We jumped up 20 places in 2020 to be ranked number 17 in 2021.  

Jim Atkinson, Sport Clips vice president of franchise development, said, “We are delighted to be recognized by Entrepreneur, as this is a real testament to all the efforts our support team put forth to sustain the system through unprecedented times, save stores, and further collaborate with our franchisees and advisory council members.” 

Our new ranking with Entrepreneur reminds us that a thoughtful approach, teamwork, and commitment pay off.  Additionally, Sport Clips ranked as the #60 franchise in this year’s Franchise Direct’s “Top 100 Global Franchises” as well as ranking #9 in Franchise Gator’s Top 100 Franchises list. 

Navigating Uncharted Territory with Franchisees 

Since our inception in 1993, we’ve worked to become a strong, success-oriented franchise network with a high-quality support team focused on unit-level success.  We were committed to working hand-in-hand during the pandemic—often virtually—to navigate the uncharted territory we faced in 2020. We believe we have come through it stronger than we have ever been.  

A significant part of our success during pandemic-related closures was franchisees and team members adapting to the ever-changing environment to serve our valued clients in a safe, sanitary, and efficient setting. Maintaining a “Championship Haircut Experience” was also part of our success plan.  

Edward Logan, Sport Clips president and CEO, said, “We recognized early in 2020, when the degree of disruption about to occur became clear, that those who handle the rapid change with the most complete approach will grow and accelerate faster than others and be in a better competitive position moving into the future.”  

Continued Recognition for Growth & Increased Sales 

Because we made sure to have a solid plan in place during and after temporary closures, Sport Clips was able to continue expanding our reach and getting recognized for it. We ranked the number 60 franchise in Franchise Direct’s 2021 “Top 100 Global Franchises.” This ranking focuses explicitly on sales revenue, growth, franchising years, corporate citizenship, and more. 

As the first hair franchise or beauty salon business with a presence in all 50 states, we continue to exceed expectations and make our presence known. With over 1,800 locations across North America, we are primed to continue growing even as we see a potential second wave of the pandemic this year.  

If you’re ready to join a consistently expanding brand and a franchise network that values its franchisees, call {F:P:Sub:Phone}. We would love for you to take advantage of this hair care franchise opportunity with us. 

Sport Clips Team Leader Profile: Brandon and Carissa Garrett

As parents of young children, Brandon and Carissa Garrett started to discuss what they wanted their future to look like. It was important to them to create a foundation for more freedom and flexibility in their lives as their girls grew. “We knew it would take several years to get any kind of business up off the ground and we didn’t want to wait too long,” recalls Brandon.   

Brandon, who works in the animal healthcare industry, wanted to create the option for a future exit strategy from the corporate world. Carissa, who took some time off from her corporate and teaching career to stay home with her children, realized she missed having a project to work on. They began a search for business opportunities that would align with their personal and financial goals 

From the onset, franchising appealed to the Garretts. Brandon says, “My dad had built a survey engineering business from the ground up and I saw how much work goes into creating something from scratch. We didn’t want to have to reinvent the wheel, we wanted something that already had the format there.”  

As they looked for business models that would fit their lifestyle goals, they found the semi-absentee model to be the best fit. Brandon says, “The owner-operator models we looked at, particularly those in food, did not fit our goals. We would have to be too involved in the daily operations and that wasn’t for us. We would rather hire managers to take care of the day-to-day while we built the business and networked in our community.”  

Having settled on an ownership model, they further narrowed their search down to the haircare industry. Sport Clips Haircuts, in particular, caught their attention. “We looked into a few haircutting brands, but we felt the market was too saturated with some of the other brands, however we saw plenty of potential for growth with Sport Clips,” says Brandon.  

The brand’s culture and values also resonated with the pair. Brandon says, “Sport Clips’ culture is built on trust and doing what’s right. This fit with our own personal values.” 

When they first looked into Sport Clips, there was no availability in their market. Brandon says, “We knew this was the brand and business model for us, so we checked back over the years.” 

Finally, in May of 2018, opportunity presented itself and the Garretts built their first store just outside of Milwaukee, Wisconsin. They are now in the process of building their second store.  As the Garretts work to grow their team, they have relied on help from the Sport Clips support team, training and playbook to help shorten the learning curve and scale.  

“We are able to leverage the expertise and recommendations of the Sport Clips support team to help us see where the issues are and how we can improve,” says Carissa. “We feel our current store team is a rockstar team and we are so lucky to have them. The first four team members we hired back in March 2019 (with 17 years of collective Sport Clips experience) are still with us and we strongly feel that is why the numbers in that store are so amazing!” 

Currently, the Garretts are spending much of their time intentionally building a positive store culture. “We run a variety of store contests, do a lot of recognition and overall just listen to the needs of our team. We are always looking for ways to grow in this area because it is so vital to our store’s success,” explains Carissa.   

Brandon’s advice to someone considering investing in Sport Clips is this, “You will have to put in a lot of work upfront. You will only get out what you put in, so set your expectations accordingly. You and your partner need to be on the same page. While I maintain my current employment, Carissa focuses on the store. It only works for us because we are able to divide and conquer.”  

Learn more about the Garretts and how Sport Clips is helping them lay the foundation to achieve their future lifestyle and financial goals on this month’s Validation Conference Call.