How Big is the Demand?

Sport Clips stands out in the multi-billion dollar hair salon industry

The first place millions of Americans went after the economy began to open was to get their hair cut. It’s safe to say, as long as hair keeps growing, the haircut franchise industry is booming.

The New York Times reported how thrilled the nation was to go back to their local barbershop or hair salon in an article entitled, “Hair Salons Reopen, and Americans Rush Back.”

“Many beauty salons and barbershops are booked solid with appointments. This shows how much grooming is a treasured ritual,” the article states.

And The New York Times was not alone in their coverage. Almost every major outlet was reporting with glee with the reopening of hair salons, or excitedly planning the end of their “pandemic hair” during the lockdowns.

This showed unquestionably how essential hair salons are to the American way of life, and how getting a haircut contributes to our sense of self, our well-being, and our self-confidence.

And no brand knows this better than Sport Clips.

“We know that our stylists make a big difference in people’s lives,” says Julie Vargas, Vice President of Career Development & Team Member Engagement. “We train our stylists to treat our customers the way they want to be treated. Our clients are coming to us for all kinds of reasons that are important. It could be a job interview, a first-date, a wedding, or they just want to look and feel great. We never forget that and provide an experience that’s consistently excellent every time our customers visit us.”

We are the pro’s at cutting men’s hair

One of the reasons why 600,000 customers visit Sport Clips every week is because we deliver a Championship Haircut Experience.

Walk into a Sport Clips store and you’ll notice how different our brand feels. We have sports on the television, our waiting room looks like the sidelines of a game, our waiting screen resembles a scoreboard, and even our floors look like a basketball. This is a place that caters to the sensibilities of men and boys and makes them comfortable.

However, it’s our stylists that truly deserve all of the credit. Clients receive a haircut from stylists who have completed training in the Sport Clips All-Star hair cutting system. ​​We provide the MVP Experience: a precision haircut plus a legendary hot steamed towel, massaging shampoo, and a relaxing neck and shoulder treatment.

It’s this experience that is the reason why our loyal customers come to us every two to four weeks.

We’re always looking for ways to innovate, improve, and grow

Sport Clips is one of the most savvy franchise systems in regards to technology. We’ve made significant investments in technology to help our Team Leaders run more efficient and profitable businesses, as well as make the customer experience better for our fans.

We recently launched an industry-leading online check-in platform that allows new and existing clients to claim a spot in line at their preferred location directly from their phone, tablet, or laptop. Once clients are officially checked in, they’ll receive an estimated arrival time to show up at the store. When they arrive for their appointment, their name will be on a wallboard near the front counter, so a stylist can see them quickly. This gives our customers flexibility when planning their next haircut, saving them valuable time.

The platform also provides a way for our Team Leaders to manage multi-units, making it easy for our Team Leaders to grow their businesses.

But it’s not just technology. We’re also innovating in terms of how we’re marketing to our customers. The recent pandemic caused a major disruption in consumer behavior. Sport Clips strives to be out in front. We continue to be hyper-relevant to consumers and win more market share.

“We’re committed to innovation,” says Edward Logan, CEO of Sport Clips. “The pandemic accelerated the change in consumer behavior. We’re investing heavily in new technology and marketing strategies to ensure we’re ahead of the curve. We want a long-term competitive advantage so that our Team Leaders continue to win in their markets.”

Ready to learn more about the Sport Clips franchise opportunity?

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