For many businesses, technology has helped shape how services are provided, marketing is distributed, and the consumer experience is developed. Dan Miller, Sport Clips Haircuts CIO and senior vice president of information security, is our in-house technology expert and knows exactly how to constructively utilize technology. His blog, published on Franchising.com, discusses how Sport Clips has been using technology to enhance our service experience for the past several years while also navigating the current global pandemic.
Where We Want Technology to Take Us in the Future
When Dan joined the company in 2014, Sport Clips needed someone who could bring the brand into the online sector and build on its success. He explains, “I started with bringing in a new point-of-sale vendor to move the brand into the online check-in arena and provide enhanced capabilities to improve the customer experience. As the brand prepares for the next several years of growth, I have engaged multiple technology vendors to improve several key areas of the business.”
Dan also mentions how Sport Clips is planning to make significant breakthroughs by using AI (artificial intelligence). We will be the first brand in the hair care space to use AI to improve in-store operations and the client experience around wait-time accuracy.
Other ways Sport Clips plans to embrace technology in 2021 include:
- Team leader and franchise management hub, which will improve our support processes and ensure efficiency. It will also provide a simple, consolidated place in our system for documentation and communication.
- Business intelligence tools and reports will boost our ability to assess store performance on demand, allowing team members to provide improved support metrics.
- Upgraded credit card processing hardware will allow us to continue being best-in-class in terms of PCI-DSS compliance and increase contactless capabilities to meet and reach customers for the foreseeable future.
- Updated global client CRM (Customer Relationship Management) will ensure we can provide our franchise owners with more resources for unique client messaging based on the frequency of visits and spend in-store.
Even during the pandemic, Sport Clips has stayed committed to our franchise network’s long-term health and success, showing incredible resilience to recover from the economic impact. Our strategic investments are just one of the reasons why we are slated to come out of this challenging time stronger than we were before.
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Click the link to read Dan’s full blog: https://www.franchising.com/articles/how_sport_clips_is_using_technology_to_accelerate_its_way_out_of_the_pandem.html
