What is Social Media Marketing?
Today, more than one in seven Americans use social media on a regular basis. What’s more, the average person spends 147 minutes daily on a number of platforms – Facebook, Twitter, Instagram, TikTok – to name a few. More than 80% of consumers say marketing and advertisements on social media influence their purchasing habits. It’s no wonder that it has become critical for businesses to advertise on social media. To do so effectively, businesses must find ways to get their messages to stand out from the crowded field.
Social media marketing is the use of these platforms to build the brand, drive revenues and capture website traffic. It’s also brought revolutionary ways to engage with customers and reach potential new ones. The use of social media has provided incredible insights through the use of data analytics. Now, more than ever before, companies can see in real-time if their advertising efforts are reaching the right audience, allowing marketing teams an uncanny ability to adjust strategies on the fly.
With so many new platforms and technology changing by the day, it’s important to keep on top of trends to ensure you’re being heard in a crowded landscape. Industry studies have shown the more targeted your marketing campaigns are, the more effective they will be at reaching the right audience. There are a ton of ways to make it happen, from conducting a competitive analysis, auditing your current social media marketing strategies, creating engaging and exciting content, and tracking your performance. Marketing through social media has changed the game for business marketing strategies in so many exciting ways, but it takes know-how to get it done right.
Social Media Marketing for a Franchise
Social media marketing is a great tool franchise owners can use to promote their business. In many cases, platforms are free to access and use, and ads with these platforms are typically cheaper than traditional digital ad marketing. According to Entrepreneur magazine, more than half of businesses report that social media is one of the top lead generating franchise platforms. With 71% of customers saying they are more likely to purchase from a company after a positive experience on social media, the revenue-driving potential that comes with an effective social media marketing plan is through the roof.
Franchises already come with an incredible level of brand awareness – it’s one of the huge benefits of investing in a franchise system. Social media marketing, however, allows franchisees to connect with potential customers on a more local level. With the right digital knowledge and skills, companies have an incredible ability to now target potential customers at the right place at the right time. This can increase your local brand awareness in ways never before available. And, as noted above, the cost to launch social media marketing campaigns is much less expensive than traditional methods.
Social Media Marketing with Sport Clips Haircuts
Sport Clips Haircuts has become an industry-leading innovator in the way it utilizes social media to spread its message and vision, thereby reaching an entirely new potential customer base. The Sport Clips marketing team offers world-class support on not only how to market your franchise effectively, but also how to engage with your community. Each franchisee is outfitted with an individualized, comprehensive marketing strategy that fits the community you serve.
Sport Clips’ marketing strategies also include branded material franchisees can use in social media marketing, as well as a corporate account to draw information and inspiration from. On our current social media platforms, we consistently post content that shows before and after haircuts, special deals, philanthropic partnerships, and stories about our stylists. With each post, we’re personalizing who we are and putting a face to a brand people already know and love. Sport Clips franchisees can rest assured our marketing team is always evaluating the newest trends and latest technologies to make sure we’re on top of an ever-changing landscape.
“We’re in an advantageous position, because while other brands are barely above water, we’re sailing because we chose to be aggressive and forward thinking, without wavering from our values,” says Edward Logan, CEO and president of Sport Clips. “With a strong culture, a fantastic franchise network, and commitment to innovative and forward thinking, there’s no question that the future of Sport Clips is very bright.”
People Love Hair!
It’s no secret that the beauty industry thrives on social media. People love to see the newest fashions, haircuts and latest trends. Social media has allowed the beauty industry to bring their salons to customers, allowing customers to see our great work in real-time. This allows brands to create a unique personality and voice, which improves brand recognition.
At Sport Clips, we encourage our franchisees to share Client images, post positive reviews, and tell the stories of Clients who have had a great experience at our locations. We love it when franchisees make a post that sparks a discussion and engages our Clients in a way that social media has opened up like never before. It’s also a great way to individualize your specific franchise and give your location a personality!
Learn More about Franchising with Sport Clips
The hair industry, above all others, thrives on social media, and Sport Clips has used only the best strategies to take advantage of these platforms to help boost our franchisees. If you want to learn more about franchising with Sport Clips, please visit our research pages or make a request for more information.