Culture is Key for Sport Clips Haircuts Franchisees
Melissa and Todd Bains
When Todd Bains walks into one of his Sport Clips Haircuts locations, he gets to work. He vacuums, cleans, and makes sure stylists’ stations are prepared before each client takes a seat. Even though a Sport Clips franchise is an owner/investor model where stylists practice their craft, Todd, as the franchisee, still wants to show the haircare professionals he employs that he’s a team member, too.
Todd and his wife Melissa own 10 Sport Clips locations in two states. Prior to investing in Sport Clips, Todd was with a local car dealership for 15 years. During that time, the couple also started a local pet resort where they learned the ins and outs of owning and operating a business that included developing their own systems, policies, and procedures.
Culture and Leadership
When comparing the benefits of being a franchisee to starting and building a business on your own, Todd believes it comes down to culture and leadership.
“At Sport Clips, you have a family that truly supports you,” Todd states. “They already have the wheel invented…you don’t have to look for vendors, POS systems, etc. And the training is something you can really lean on.”
Building and maintaining culture is key in each of the Bains’ Sport Clips locations. They have grown their franchise investment by acquiring previously owned stores, so in the first 90 days they make sure nothing changes from the previous ownership. He uses this opportunity to observe and to establish trust with the team. Todd then sits down with the store managers one-on-one to see what they like and dislike about store operations. He interviews the team members, asking questions and easing them into any changes.
Todd says the key to what makes Sport Clips unique is the experience.
“If we’re not giving that experience to our clients and team members,” he explains, “we’re just another haircut place.”
Todd and Melissa strive to do much more than just the minimum in running their locations to ensure their Sport Clips stores are places where team members want to come to work. “By changing the culture for the team members, you change the culture for your clients as well,” he says.
No one left behind
The two mottos the Bains have for their Sport Clips teams this year are “have fun” and “no one left behind.” Together, they ensure team members receive the attention they need, talk with them to set both family and personal goals, and reward top performers. Through these intentional actions, Todd is seeing positive impact on retention in his stores. They host dress-up days in the stores and reward team members through Sport Clips’ new THNKS recognition program, that offers gifts of coffee, movie tickets, and other items that let stylists know they’re appreciated. They also use pep rallies and special training events to equip and encourage staff as the “pros in men’s hair.”
The Bains are just one of the many examples of Sport Clips team leaders who cultivate culture, build community, and live out the Sport Clips values of “Do What’s Right, Do Your Best, and Treat Others the Way They Want to Be Treated.” If you’d like to be a part of a values-based franchise system where the culture, training, and support are key, visit our research pages here or make a request for more information today.
Sport Clips Celebrates Multigenerational Franchise Owners
Interview with Multigenerational Sport Clips Franchisees
Al and AJ Rodriguez, a father-son duo of multigenerational franchise owners with a combined total of 35 locations in Pennsylvania and Ohio, are a living testament to the Sport Clips proven business model. Sport Clips is proud to provide a system that allows franchise owners of any background to find a thriving path in business ownership. Keep reading to learn more about Al and AJ’s journey, and why Sport Clips could be the franchise opportunity for you.
What made you choose Sport Clips?
Al: I selected Sport Clips because the business model fit what I was looking for: work ‘on’ the business, not ‘in’ the business. I don’t cut hair, nor do I grow it very well. I needed to continue working my ‘day job’ for a couple more years. Also, I felt that Sport Clips filled a need, as full-service salons weren’t desirable for men and boys, and barber shops were disappearing.
Sport Clips’ values resonated with me as well—‘do what’s right, do your best, and treat others the way they want to be treated.’ I lived these values at my ‘day job’ but some people there didn’t share these values. I also liked the fact that Sport Clips is focused on delivering an ‘experience’ for our clients, and not a low-price provider. It’s also a recurring business, in that if you do a good job, clients will continue to return. There is little inventory, and it’s internet and recession proof.
Why did you decide to join your family in the franchise business?
AJ: Our values as a company and the opportunity it provided to work hard and be rewarded for that hard work. Nothing is given in our company, and everything is earned. Timing also played a large role, as my father was looking to retire from his day job at the same time I was graduating from college.
How has being a family of business owners impacted your career path?
Al: I started working at 12 years old and had a successful career in sales and management. When I decided to become a franchisee and open Sport Clips stores, my prior experiences helped me to get off to a good start. At first, it was difficult managing a ‘day job,’ starting a franchise business, and being there for my family, raising two kids. Being a Sport Clips Team Leader has allowed me the opportunity to bring my family into the business. With my son being in the business and running the day-to-day, I now have the gift of time and spend it where I want. I love the business and still work a lot, but I’m also able to enjoy traveling and volunteering.
AJ: I was ambitious in my own entrepreneurial endeavors and grew to appreciate all that my parents had accomplished in business. I really admired them and chose to join the business after having run my own. They were and continue to be an inspiration to what I hope to become.
What impact has franchising had on your life?
AJ: Franchising has changed dramatically in the 20 years we’ve been engaged with it. In the early 2000s, it was one of the outliers. Now, it is one of the biggest industries supplying a large portion of domestic jobs. Franchising allows us to follow a proven playbook that allows for growth and jobs in our regions we choose to serve. Our lifestyle is largely based on the impact we can make in the communities we do business. I’m proud that we’ve built a business that gives us freedom of time and a stable financial environment.
What do you enjoy most about being multigenerational franchise owners?
Al: I get tremendous satisfaction watching my son learn and grow. I’m truly blessed to get to work with him every day. We’ve been working together for over 10 years, and we’ve had our challenges, but I wouldn’t change a thing. A significant component to our success as multi-unit franchise owners is the culture that we have built as local franchisees. We share our values by demonstrating them every day. Legacy is real, and knowing that my son is involved in the business and shares the same values gives me hope that my legacy will continue.
AJ: Leaving a legacy is important to both my father and myself, and we have aspirations to build something bigger than both of us. Lots of people depend on us now, and we want to build something that’s self-sufficient and dependable.
What are you most proud of in your experience with Sport Clips?
AJ: As a company, we’ve added two new brands and over 30 locations in the last eight years. It has been very rewarding watching roles develop and people do more than they ever thought they could. We’ve grown from around 60 to over 350 employees. It has been really fun watching the growth of the companies over the period of time we’ve been doing this.
Personally, I’ve been able to develop my knowledge, skills, and connections tenfold since joining the business. Being a part of a franchise system allows you to network with like-minded peers dealing with similar issues and aspirations. Many of them will be lifelong friends.
What makes you most excited about your future with Sport Clips?
AJ: This brand is a perennial Top 50 franchise system, and there’s a lot of exciting things to look forward to. Sport Clips just had its 30 year anniversary, and I think the future looks bright. We’re on our way to 50+ Sport Clips locations and want to continue the growth alongside our Franchisor.
Join the Sport Clips Franchise Family Today
If you too aspire to create a legacy that you can pass to future generations, now is a great time to invest in a Sport Clips franchise. We invite you to explore our research pages here for more information about the benefits of franchising with us. When you’re ready to start a conversation with our franchise team about your business aspirations, fill out our inquiry form here and we’ll get in touch with you soon. We look forward to learning more about you!
Interview With Sport Clips Franchise Owner Richard Buxbaum
Synergizing Real Estate and Business Savvy
In a recent interview with Sport Clips Franchisee Richard Buxbaum, we dove deep into what makes his investment in Sport Clips franchise so worthwhile. Operating in the Greater Houston market in Texas, with nine units currently and another opening on the horizon, Buxbaum’s unique story is an inspiring example of how franchising with Sport Clips empowers entrepreneurs to achieve their business aspirations.
What did you do before franchising with Sport Clips?
My work in commercial real estate for many years was as a tenant-representation broker. That means I strategically help tenants like Sport Clips find the right areas in the overall market and then narrow down to the right space in a given shopping center. This was and is still done in the entire Houston market, setting up both franchisee and the Sport Clips brand for long-term success and growth.
What led you to choose a Sport Clips franchise?
At the time, I had been in the commercial real estate business for 15+ years and was looking for a business that I could build and run that I did not have to be present at all the time. I wanted to leverage my time well, which Sport Clips really allows you to do. I had already seen the inner-workings of a variety of franchise systems through the years, and Sport Clips was easily the best. My story is a little bit unique, because I had been the real estate broker for Sport Clips in Greater Houston for a long time, so I really had the opportunity to see their amazing strengths, which were, and still are, the best.
How does franchising with Sport Clips compliment your total business ownership portfolio?
It is really quite perfect for me. A number of us have a saying in Sport Clips: “Don’t work in your stores, work on your stores.” That means we don’t need to be there as owners all the time, or really too much of the time. We need to do our best to have leaders we trust in the store, mostly leave it to them, and keep our eyes on the numbers, which can tell us plenty. My Sport Clips stores fit right into what I have generally set up as my overall passive cash-flow portfolio, which also consists mostly of real estate and stock and bond portfolios, all passive or semi-passive investments. I’m often amazed at how well Sport Clips fits in—it is a great investment and business!
What do you think is unique about the Sport Clips franchise opportunity?
I really think it’s the opportunity to earn cash-flow without having to be at the stores. I understand that this is happening with other franchises, but I love that, firstly, our service can’t really be replaced, and secondly, we have a franchisor that supports us and has the same goals. To be able to have nine stores and spend the amount of time I do in the stores is a phenomenal opportunity that allows me to also grow my other businesses proactively, and this all allows me to reach my goals while enjoying life.
Also, we have said over the years that a recession doesn’t hurt us too badly, because men getting more expensive haircuts are going to come for a visit even during challenging times, which allows us to make up for the clients we might lose for a while on the other side. I think that has been true and it’s unique, but we also went through a huge test in 2020 to see what something like an outbreak and shutdown might do to our business long-term, and we shined. Sport Clips was innovative and quick to respond. We as owners came to the table quickly, and went from worrying early in the process to coming back strong, armed with new ideas on operations and long-term growth. I was happy to see that and proud of the brand—that was unique and gave me great confidence that we can sustain our great business through just about anything.
Now is a Great Time to Invest in Sport Clips
Sport Clips is seeking motivated entrepreneurs like Richard to invest in our proven business model. To learn more about our exciting franchise opportunities, check out our research pages here. If you’re ready to discuss your business goals with our franchise team, fill out our inquiry form here and we’ll be in touch with you soon. We’re eager to hear from you!
Sport Clips Is A Recession Proof Franchise
What Makes Sport Clips So Enduring
In the ever-changing business landscape, it is crucial for entrepreneurs to choose a franchise that offers stability and resilience, particularly during economic downturns. Sport Clips, the premier men’s haircut franchise, stands out as a recession-proof investment opportunity. With our enduring business model, the evergreen demand for men’s haircuts, and our strategic growth approach, Sport Clips provides entrepreneurs with a stable business venture. In this blog, we will explore what sets Sport Clips apart as a recession-proof franchise, and why it is an ideal choice for entrepreneurs seeking a lasting business opportunity.
The volatility of the business world emphasizes the importance of selecting a franchise that can withstand economic uncertainties. Sport Clips has demonstrated our resilience and staying power in various ways, making us a recession-proof franchise. By focusing on the following key factors, we at Sport Clips have established ourselves as a brand that thrives even during challenging times.
Manager-Based Business Model
Sport Clips adopts a manager-based business model that sets us apart from other franchises. Instead of owners getting caught up in day-to-day operations, the store manager handles the day-to-day tasks, allowing franchise owners to concentrate on strategic business growth. This approach enables entrepreneurs to invest their energy in developing and supporting their team, implementing effective marketing strategies, and taking care of administrative tasks. By taking a holistic approach to the business, Sport Clips franchisees have the freedom to focus on building a strong foundation for long-term growth. This also means that you don’t need any previous experience in the haircut industry—Sport Clips provides comprehensive training so that our franchisees can feel confident leading their teams and supporting them whenever needed.
Evergreen Demand for Men’s Haircuts
The history of the haircut industry goes as far back as ancient Egypt. Ever since then, the demand for men’s haircuts has remained consistent, regardless of economic fluctuations. Sport Clips capitalizes on this evergreen demand by offering an exceptional haircut experience in an environment that is both fun and relaxing. What can be a time-consuming errand becomes a self-care treat that our customers can look forward to. Our Game Changing MVP experience, for example, which includes a precision haircut accompanied by a hot steamed towel, a massaging shampoo, and a relaxing neck and shoulder treatment, entices clients to return and experience it again and again. Sport Clips understands the importance of providing a high-quality service that keeps customers coming back, even in challenging economic times.
Sport Clips maintains a highly strategic approach to franchise expansion. We carefully select franchise locations and Team Leaders, ensuring the best chance for each new venture. Sport Clips acknowledges that our franchisees invest a significant amount of time and money, and we honor that commitment by seeking to franchise stores in locations with strong market potential. This meticulous selection process is a strong factor to help each Sport Clips franchise be poised for growth. Once your location is up and running, and you’ve gotten into the groove of our proven business model, you will look to expand your business into multiple units following the same strategic process.
“Sport Clips was designed from day one to be a multi-unit opportunity,” says Jim Atkinson, Vice President of Franchise Development. “This was never set up to be an individual unit where someone buys a job for the rest of their lives. Our business model is very simple: we cut hair. We built our business model to scale, and we have all the resources to scale quickly and effectively. You will know when you should add resources and when to build additional infrastructure. Whether you want to scale up to three stores, five stores, 10 stores, or beyond, we have a plan that can help you get there.”
Learn More About Franchising with Sport Clips
If you are an entrepreneur looking for a stable business opportunity, Sport Clips provides an ideal franchising option. By joining the Sport Clips franchise family, you can benefit from a recession-proof business model, the constant demand for men’s haircuts, and strategic growth opportunities. To learn more about the Sport Clips franchise and take the next step toward starting your own thriving venture, we invite you to explore our research pages here.
If you are ready to embark on a rewarding journey as a Sport Clips franchisee, fill out our inquiry form here. Our team will be in touch with you shortly to provide further information and guide you through the process of starting your own Sport Clips franchise.
Sport Clips Is A Most Popular Multi Unit Franchise for Sale
The Premier Multi-Unit Franchise Opportunity
When it comes to multi-unit franchising, Sport Clips has emerged as a front-runner in the industry. With a remarkable track record, numerous locations nationwide, and an unwavering commitment to excellence, Sport Clips offers aspiring entrepreneurs a golden opportunity to invest in a thriving business model. In this blog post, we will delve into the concept of multi-unit franchising, explore why Sport Clips stands out as a top franchise choice, and highlight how Sport Clips facilitates a seamless investment process for those looking to expand their business portfolio.
Understanding Multi-Unit Franchising
Multi-unit franchising involves owning and operating multiple franchise locations under a single ownership. This model offers numerous benefits, including increased revenue potential and streamlined management. By acquiring multiple units within a proven franchise system, entrepreneurs can leverage their resources, expertise, and operational efficiencies to maximize their chances of business growth.
A Premier Multi-Unit Franchise Choice
Proven Track Record
Sport Clips has consistently demonstrated its ability to flourish in the competitive haircare industry. With over 1,800 locations across the United States and Canada, Sport Clips has solidified our position as a market leader. Sport Clips’ track record can be attributed to our commitment to quality, exceptional customer service, and a unique focus on clientele. This proven track record ensures that multi-unit franchisees have a strong foundation to build upon and a trusted brand to represent.
High Demand and Growth Potential
Sport Clips caters to a niche market segment, catering specifically to men and boys seeking a comfortable and tailored grooming experience. With an increasing focus on self-care and personal grooming, the demand for services provided by Sport Clips continues to rise. This surge in demand, coupled with the brand’s commitment to innovation and adapting to changing trends, provides multi-unit franchisees with substantial growth potential in both existing and new markets.
Comprehensive Support and Training
Investing in a multi-unit franchise can be a complex undertaking. Sport Clips recognizes this and goes above and beyond to support our franchisees at every step of the way. From site selection and lease negotiation to comprehensive training programs and ongoing operational support, Sport Clips ensures that franchisees have the tools and knowledge necessary to thrive. Sport Clips’ robust support infrastructure, including field operations managers and a dedicated corporate team, instills confidence in franchisees and helps them navigate any challenges that may arise.
One of the distinguishing features of Sport Clips’ multi-unit franchise system is our emphasis on fostering a collaborative network of franchisees. Through regular communication channels, regional meetings, and an annual national convention, franchisees have ample opportunities to exchange ideas, share best practices, and learn from one another. This sense of community and collective wisdom further enhances the franchisee experience and promotes continued growth.
Investing in Multi Units with Sport Clips
Sport Clips recognizes that investing in multiple franchise units can be a significant financial commitment. To ease the process, the company offers various financing options and assistance in accessing funding through its network of preferred lenders. This commitment to financial support underscores Sport Clips’ dedication to helping entrepreneurs achieve their business goals.
Furthermore, Sport Clips’ franchise development team is readily available to guide potential multi-unit investors through the entire process. From initial exploration to site selection, training, and launch, the team provides expert guidance and ensures a smooth and efficient transition into the world of multi-unit franchising.
Learn More about Multi Unit Franchising with Sport Clips
Sport Clips has rightfully earned a reputation as a most popular multi-unit franchise for sale. With a proven business model, a focus on customer satisfaction, and comprehensive support systems in place,
Sport Clips offers entrepreneurs a remarkable opportunity to thrive in the dynamic and lucrative haircare industry. Whether you’re an experienced multi-unit franchisee looking to expand your portfolio or an aspiring entrepreneur seeking an investment with high profit potential, Sport Clips should undoubtedly be at the top of your list. Embrace the power of multi-unit franchising with Sport Clips, and embark on a journey toward lasting financial prosperity. Visit our research pages here to learn more, or fill out our form here to get in contact with our franchise team. We’ll be in touch with more information about the Sport Clips franchise opportunity!
Sport Clips Premieres New National Campaign
A Game Changer for Franchisees and Customers
In an industry where haircuts can often feel mundane, Sport Clips has continuously redefined the men’s grooming experience. With an unwavering commitment to innovation and customer satisfaction, Sport Clips has emerged as a true game changer in the men’s haircut industry. Recently, we unveiled an exciting new national campaign, aimed at showcasing the unique Sport Clips experience and attracting a wider audience.
The highlight of Sport Clips’ new national campaign is our video shorts that humorously capture the essence of our brand. Directed by the renowned JJ Adler, these 30-second commercials showcase the idea that Sport Clips offers our customers the best of both worlds: a haircut experience that combines efficiency and relaxation. The campaign emphasizes that at Sport Clips, men can not only get their haircut, but also unwind in a comfortable environment where they can enjoy sports, receive a relaxing shampoo, and indulge in a rejuvenating hot towel treatment.
Expanding Reach through Multi-Channel Advertising
To ensure maximum exposure, Sport Clips’ campaign will be rolled out across various platforms. The 30-second films will be complemented by 15-second versions, creating a diverse range of engaging advertisements. The commercials will be aired on linear TV, streaming video platforms, radio, and social media, reaching a broad audience and driving increased brand recognition. By leveraging multiple channels, Sport Clips aims to position itself as the go-to destination for men seeking a haircut experience that goes beyond the ordinary.
Advantages for Existing Franchisees
This national campaign presents a host of advantages for existing Sport Clips franchisees. As the brand’s visibility and recognition grow, franchisees will benefit from increased foot traffic and brand loyalty. Our comprehensive marketing efforts will reinforce Sport Clips’ position in the market, attracting new customers and ensuring continued business growth. Franchisees can leverage the campaign’s engaging message and humorous tone to create a strong local presence, drawing in customers who seek the unique Sport Clips experience.
Moreover, the campaign’s emphasis on relaxation and comfort aligns perfectly with Sport Clips’ existing ambiance, allowing franchisees to capitalize on our distinctive offerings. With the support of the national campaign, existing franchisees can reinforce the Sport Clips experience, cultivate customer loyalty, and solidify our position as leaders in the industry.
Investing in a Sport Clips Franchise Opportunity
For entrepreneurs looking to invest in a franchise, Sport Clips presents a compelling opportunity. Our national campaign’s launch signifies Sport Clips’ commitment to continuous growth and dedication to supporting franchisees. By joining an established brand like Sport Clips, aspiring entrepreneurs benefit from a proven business model that has already garnered widespread customer loyalty.
Sport Clips’ national marketing campaigns, combined with local advertising support, provide a strong foundation for franchisees to attract and retain customers. The increased brand recognition resulting from this campaign will make it easier for new franchisees to establish themselves in their local markets and benefit from the immediate association with a trusted and respected brand.
Furthermore, Sport Clips’ ongoing training programs, operational support, and access to a network of experienced franchisees ensure that new investors receive the guidance and resources needed to thrive. The Sport Clips commitment to franchisee growth creates a collaborative environment where entrepreneurs can flourish and capitalize on the Sport Clips’ reputation as a game changer in the industry.
Join the Sport Clips Franchise Family Today
With our game-changing approach and comprehensive support for franchisees, Sport Clips continues to be a game changer in the men’s haircut industry. If you’re an aspiring entrepreneur seeking a lucrative investment, Sport Clips offers an unrivaled opportunity to thrive in the ever-growing grooming market.
Don’t miss out on the chance to be part of the Sport Clips franchise story. Check out our research pages here to explore more about our franchise opportunities. To take the first step toward starting your own Sport Clips franchise, fill out our form here, and we’ll send you a copy of our free Franchise Information Report that covers all of the benefits and requirements. Let’s get a conversation started about how Sport Clips can help you achieve your entrepreneurial goals.
Sport Clips Men’s Salon Franchise Is A Wise Investment
Why Invest in a Men’s Salon Franchise
Men’s hair care is one of the fastest growing industries, with no signs of slowing down. According to a report in Fortune Business Insights, the global salon services market size was valued at $215.65 billion in 2022, and is projected to grow from $230.64 billion in 2023 to $383.88 billion by 2030. That’s a CAGR of 7.55% in just seven years! Indeed, the demand for men’s grooming services is experiencing unprecedented growth, making it a wise choice for aspiring entrepreneurs to invest in this industry.
So what’s driving all this growth? For starters, men are increasingly becoming conscious of their appearance and are willing to invest in their grooming. They want to look and feel their best, and the men’s salon industry is meeting this demand by offering a range of services that cater to their needs – and not just haircuts and shaves. Now, many salons offer a wide range of services, including beard grooming and facials.
“Hairdressing parlors worldwide are increasingly utilizing sustainable and scented hair shampoos and massaging oils to enhance the customer experience,” Fortune Business Insights reported. “For instance, Sport Clips, a U.S.-based hair salon, uses steamed towels, massaging shampoo and custom-blended proprietary scents while offering neck and shoulder treatments and haircutting services. The rising need for salons to innovate their service offerings will positively influence market growth over the forest timeframe.”
Sport Clips Men’s Salon Franchise
Known as one of the most storied brands in the men’s salon industry, Sport Clips has become a unique fixture in hair care, with more than 1,800 locations across the U.S. and Canada. Sport Clips has become the go-to salon for men, with specialization in men’s grooming, signature services, sports-themed environment, online check-in, and a commitment to exceptional customer service.
Indeed, Sport Clips stylists are expertly trained to work with men’s hair, and we offer a range of services competitors can’t match, including the MVP Experience, which includes a precision haircut, hot towel treatment, and massaging shampoo. There’s a reason why Sport Clips has been around for so long and seen such incredible growth, especially in the last few years. And that’s because the franchise is committed to providing the best customer experience possible, while at the same time, offering a proven business model to franchisees who can bring the brand to the next level.
“At Sport Clips, we specialize in haircuts for men and boys, and we know what they want,” says Gordon Logan, the founder and CEO of Sport Clips. “They want a great haircut, in a place where they feel comfortable, with no appointment necessary, and they want to be treated like an MVP. That’s what we deliver, and that’s what sets us apart.”
The demand in the men’s salon industry is through the roof, and it’s not hard to see why – literally every guy is a potential customer! More than ever, men are becoming more health conscious. They want to look and feel their best, and that includes regular hair care services, and being willing to pay for it. Indeed, every age group and income bracket is a potential customer base, because every man wants to look good and feel confident.
But that’s not all. Men are also looking for experiences that go beyond the traditional barbershop. Salons that offer a range of services, such as massages and facials, in addition to haircuts and shaves, are more likely to attract more customers. What do men want more than convenience? It’s true – salons that offer online booking and walk-in services make it easy for men to get the grooming services they need without having to schedule an appointment in advance. As the industry continues to grow and evolve, salons that cater to these needs are likely to see continued growth.
Sport Clips offers one of the best business models in the industry, evidenced by decades of growth and locations open across the U.S. and Canada. With low initial investments and start-up costs, Sport Clips is an accessible investment opportunity for aspiring entrepreneurs who want to take their future into their own hands. It’s true – the estimated total investment to open a new Sport Clips franchise ranges $266,300 to $439,500, making Sport Clips a low cost investment with the potential for high returns. The total estimated investment includes everything you need to get started, including the initial franchise fee, the costs of build out, Grand Opening marketing expenses, and up to six months of working capital to ensure your business gets off to a good start.
Also, while the price point of Sport Clips services varies by location, it is generally competitive with other men’s grooming options. The brand offers a range of services, from haircuts to beard trims to facial treatments, at a reasonable price. This has helped to attract a diverse customer base, including budget-conscious men who want high-quality services at an affordable price.
Last but certainly not least, Sport Clips has a proven business model that has enabled it to rapidly expand its footprint across the U.S. and Canada. The brand offers franchise opportunities to entrepreneurs who want to be part of a growing brand. The franchise model includes comprehensive training and support, site selection assistance, marketing and advertising support, and ongoing operational support. Additionally, the brand has a streamlined and efficient operational system, which makes it easier for franchisees to manage their businesses effectively.
We all know the saying, “don’t put your eggs in one basket,” which is a warning that if you put all your effort and resources into one thing, if it fails, you’re left with no alternatives. Yet the saying takes on an even more important significance when it comes to franchising. Indeed, it’s more crucial than ever to diversify your franchise portfolio, so you’re not reliant on one revenue stream or industry. On the flip side, when done right, diversifying your franchise portfolio opens you up to multiple markets and industries, giving you financial security should one of your investments run into challenging economic times.
“Diversification is key to a successful business portfolio,” according to a report in Global Franchise Magazine. “Similar to you keeping a portfolio of different stocks to diversify your investments, as a franchisee, you would profit from owning several franchises. By spreading your investments across a range of assets in several sectors, you can protect yourself from serious loss if one business faces unforeseen challenges. Adding concepts in different industries will not only add further income and stabilize your portfolio, but it will reduce volatility and risk. It will also provide you with the opportunity to apply your business acumen, market knowledge and creative energy to another brand.”
Choosing the right franchise to invest in, however, is key to getting your business to the next level. Oftentimes, finding complementary brands that accentuate – and don’t compete – with your existing investments is always a good idea. Also, to bolster redundancy, many franchisees will invest in a wide range of different industries – food, beauty, restoration, etc. – in case one of their investments undergoes a downturn or financial challenge.
Add Sport Clips to Your Franchise Portfolio
Investing in Sport Clips is a great way for an entrepreneur to diversify their franchise portfolio. Sport Clips is a legacy brand that is continuing its dominance in the beauty industry as the go-to salon for men and boys haircuts. Founded in 1003, Sport Clips now boasts more than 1,800 locations in North America, with a footprint in all 50 U.S. states. Sport Clips has a decades long proven track record, allowing aspiring entrepreneurs to realize their dreams of financial independence, a flexible lifestyle, and running their own business. Also featuring a straightforward business model that’s easy to grow, Sport Clips is the perfect fit for investors looking to diversify their franchise portfolio.
“Sport Clips is stronger than ever before,” says Edward Logan, CEO of Sport Clips. “We’ve proven that we’re not only recession-resistant, but we’re also pandemic-resistant. This is a very stable business with steady cash flow and straightforward business model. Now is a great time to invest in Sport Clips, because as we head into 2022, we’re excited about the great real estate opportunities that exist right now, as well as the disruption of client behavior. As people change their buying behavior and their habits, the brands that go out and capture those clients are going to win an outsize market share. That’s going to be us because that’s how we’re thinking.”
Sport Clips is Made for Multi-Unit Ownership
Because Sport Clips offers one of the most straightforward business models in the industry, our franchise owners are perfectly set up to grow up to multi-unit ownership. In fact, Sport Clips takes pride in the fact that its Team Leaders continue to reinvest in the company, with some owners opening anywhere from 10 to 40 stores. It’s why no matter what U.S. city you travel to, you are sure to see a Sport Clips brand.
“Sport Clips was designed from day one to be a multi-unit opportunity,” says Jim Atkinson, Vice President of Franchise Development. “This was never set up to be an individual unit where someone buys a job for the rest of their lives. Our business model is very simple: we cut hair. We built our business model for growth, and we have all the resources to grow quickly and effectively. We know when you should add resources and when to build additional infrastructure. Whether you want to open up to three stores, five stores, 10 stores, or beyond, we have a plan that can help you get there.”
Always Supported in Growth
The Sport Clips team is here to help Team Leaders reach their potential, and that includes helping them open as many locations as possible. The growth of Team Leaders is critical to the future of Sport Clips, which is why Sport Clips offers an incredible amount of support from getting ready to store openings, staffing a location, ongoing coaching and much more. Sport Clips also has advisory councils for area developers and Team Leaders who listen to communities and research possible new territories. With so much support, Sport Clips makes sure its Team Leaders can continue to thrive over the long-term.
Sport Clips makes sure the brand continues to grow smart. The Sport Clips team does a ton of research into what makes a good site for a new location, including potential customer base, GIS technology, demographic and psychographic data, and other relevant data points that make opening a new location a sure bet.
“We’re closing in on 1,900 locations,” says Gordon Logan, Founder of Sport Clips. “We know this business works. We’ve been able to help entrepreneurs change their lives through business ownership. In turn, they’ve been able to create countless opportunities in their communities and give back. We’re going to continue to grow – but we’re growing the right way and with the right people.”
One of the greatest signs of the health of a franchise system is looking at how much franchisees reinvest in the brand – also known as multi-unit franchising. In fact, according to FRANdata, a franchise industry researcher, 47 percent of all franchisees own a single unit. On the other hand, 53 percent have at least two units, with many operating dozens or even hundreds of units. In all, multi-unit franchisees control 450,000 of the franchise units in the U.S.!
That’s why it’s so exciting to announce Sport Clips was named as one of Franchising.com’s top “Multi-Unit 50”. Every year, Franchising.com analyzes the top performing U.S. franchises, and then ranks, which among them rise to the top in the multi-unit franchise category. According to Franchising.com, Sport Clips ranked No. 23, with a total of 280 multi-unit franchisees, which accounts for nearly 72% of all Sport Clips locations!
“At its most effective, multi-unit franchising can allow for the franchisee (and franchisor) to expand more rapidly and increase profitability,” Franchising.com wrote. “After all, if you can make money with one unit, you can make even more with two, three, and so on, right? If you have the background, experience, and inner drive to take on these challenges, then multi-unit franchising could offer you a number of benefits. Rely on people, partners, delegation, and hard work, and you can grow a multi-unit empire.”
Add Sport Clips To Your Franchise Portfolio
Investing in Sport Clips is a great option for entrepreneurs, whether you’re looking for a brand that you can expand on, or if you’re looking for a different franchise concept to diversify your portfolio. That’s because Sport Clips’ business model is designed for multi-unit owners, a result of a simple, straightforward plan that’s easy to grow. In fact, Sport Clips franchise owners have opened as many as 10, 20, 30 and even 40 stores!
“Sport Clips was designed from day one to be a multi-unit opportunity,” says Jim Atkinson, Vice President of Franchise Development. “This was never set up to be an individual unit where someone buys a job for the rest of their lives. Our business model is very simple: we cut hair. We built our business model to grow, and we have all the resources to grow quickly and effectively. We know when you should add resources and when to build additional infrastructure. Whether you want to open up to three stores, five stores, 10 stores, or beyond, we have a plan that can help you get there.”
Even with more than 1,800 locations open, Sport Clips is looking to expand its footprint in prime markets across the U.S. But we don’t just grow for growth’s sake. Sport Clips is highly strategic about where we choose to open new locations, choosing markets where we have the strongest likelihood of growth. And that’s because we want our Team Leaders to grow over the long term.
“Sport Clips has a very strategic approach to growth,” says Atkinson. “We only open as many stores as we can accurately and positively support, because we want our Team Leaders to do well over the long-term. This is not to say we don’t have lofty goals as to how many locations we want to open – we do. But we’re only going to open the stores that we can support, because this needs to be a long-term fit for both parties.”
Why The Hair Industry Is Perfect For Social Media Marketing
What is Social Media Marketing?
Today, more than one in seven Americans use social media on a regular basis. What’s more, the average person spends 147 minutes daily on a number of platforms – Facebook, Twitter, Instagram, TikTok – to name a few. More than 80% of consumers say marketing and advertisements on social media influence their purchasing habits. It’s no wonder that it has become critical for businesses to advertise on social media. To do so effectively, businesses must find ways to get their messages to stand out from the crowded field.
Social media marketing is the use of these platforms to build the brand, drive revenues and capture website traffic. It’s also brought revolutionary ways to engage with customers and reach potential new ones. The use of social media has provided incredible insights through the use of data analytics. Now, more than ever before, companies can see in real-time if their advertising efforts are reaching the right audience, allowing marketing teams an uncanny ability to adjust strategies on the fly.
With so many new platforms and technology changing by the day, it’s important to keep on top of trends to ensure you’re being heard in a crowded landscape. Industry studies have shown the more targeted your marketing campaigns are, the more effective they will be at reaching the right audience. There are a ton of ways to make it happen, from conducting a competitive analysis, auditing your current social media marketing strategies, creating engaging and exciting content, and tracking your performance. Marketing through social media has changed the game for business marketing strategies in so many exciting ways, but it takes know-how to get it done right.
Social Media Marketing for a Franchise
Social media marketing is a great tool franchise owners can use to promote their business. In many cases, platforms are free to access and use, and ads with these platforms are typically cheaper than traditional digital ad marketing. According to Entrepreneur magazine, more than half of businesses report that social media is one of the top lead generating franchise platforms. With 71% of customers saying they are more likely to purchase from a company after a positive experience on social media, the revenue-driving potential that comes with an effective social media marketing plan is through the roof.
Franchises already come with an incredible level of brand awareness – it’s one of the huge benefits of investing in a franchise system. Social media marketing, however, allows franchisees to connect with potential customers on a more local level. With the right digital knowledge and skills, companies have an incredible ability to now target potential customers at the right place at the right time. This can increase your local brand awareness in ways never before available. And, as noted above, the cost to launch social media marketing campaigns is much less expensive than traditional methods.
Social Media Marketing with Sport Clips Haircuts
Sport Clips Haircuts has become an industry-leading innovator in the way it utilizes social media to spread its message and vision, thereby reaching an entirely new potential customer base. The Sport Clips marketing team offers world-class support on not only how to market your franchise effectively, but also how to engage with your community. Each franchisee is outfitted with an individualized, comprehensive marketing strategy that fits the community you serve.
Sport Clips’ marketing strategies also include branded material franchisees can use in social media marketing, as well as a corporate account to draw information and inspiration from. On our current social media platforms, we consistently post content that shows before and after haircuts, special deals, philanthropic partnerships, and stories about our stylists. With each post, we’re personalizing who we are and putting a face to a brand people already know and love. Sport Clips franchisees can rest assured our marketing team is always evaluating the newest trends and latest technologies to make sure we’re on top of an ever-changing landscape.
“We’re in an advantageous position, because while other brands are barely above water, we’re sailing because we chose to be aggressive and forward thinking, without wavering from our values,” says Edward Logan, CEO and president of Sport Clips. “With a strong culture, a fantastic franchise network, and commitment to innovative and forward thinking, there’s no question that the future of Sport Clips is very bright.”
People Love Hair!
It’s no secret that the beauty industry thrives on social media. People love to see the newest fashions, haircuts and latest trends. Social media has allowed the beauty industry to bring their salons to customers, allowing customers to see our great work in real-time. This allows brands to create a unique personality and voice, which improves brand recognition.
At Sport Clips, we encourage our franchisees to share Client images, post positive reviews, and tell the stories of Clients who have had a great experience at our locations. We love it when franchisees make a post that sparks a discussion and engages our Clients in a way that social media has opened up like never before. It’s also a great way to individualize your specific franchise and give your location a personality!